I grew up in Pinehurst, NC (the golf capital of the world... though we traded the golf hall of fame to florida for the right to host the U.S. Open from time to time...). Everything about this town is related to golf (or the supporting service industries). Even the weather feels compelled to cooperate, as it was a cool 70 degrees on Christmas day and over the weekend following Christmas (so I'm sure there were quite a few elated golfers who got to try out their new toys).
Which is why it is only appropriate that my client at work is a well known golf entity. On their website, they offer tons of information on golf courses and golf equipment. In fact, it could be said that before you hit the golf course, you should check out their website for lots of free golf instruction videos, tips, and tricks. Can you tell who my client is yet? ;)
What has really surprised me though is the number of websites popping up that devote themselves to 'teaching golf as a business tool.' Not only are these people now self-purported experts on using golf as a business tool, but they also quit their jobs to become full-time 'business golf consultants.' I'm not sure that I understand this phenomena at all, as I always figured this was sort of intuitive.
Business is about networking. Golf is similarly about networking (to get on the best member-only courses, tickets to events like the Masters, etc.). If the number one rule of business is trust (or forming meaningful relationships) - then isn't golf just a natural extension of that? Don't cheat, play fair, and have a good time. No one wants to golf with a super serious player, but likewise, if they just want to get drunk, they can do that at a bar instead of a golf course. I don't understand why anyone would need to pay somebody to tell them how to effectively use golf as a business tool. What, give away free branded golf balls? Golf tees? Perhaps even putters for higher-level executives?
This is probably why the economy started to sputter, because people came up with dumb business ideas like this.
thoughts of a white collar girl next door
- Danielle
- Hi, I'm Danielle (a writer, digital marketer, casual runner, and whatever other labels you want to pick and choose from). I have a sneaking suspicion that it'll be a while until I publish my first best seller, so in the meantime, here are my thoughts on everything.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment